Jan 19th, 2008
Is Interbike Headed to Anaheim? Probably.
Following the Saturday morning presentation at the 11th annual Bicycle Leadership Conference by Interbike industry consultant, Lance Camisasca, it seems pretty clear to me that the 2010 Interbike International Bicycle Expo and the Interbike Outdoor Demo will likely be held in Anaheim, California. (And no, I did NOT know what Camisasca was going to present prior to Saturday morning.)
Although it’s possible that Nielsen Business Media (Interbike’s parent company) will renegotiate an extension of its current contract with the Sands Expo Convention Center(assuming it’s still standing after 2009), Camisasca’s presentation provided quite convincing arguments as to why Interbike should be moved to cycling-friendly Southern California and away from Sin City.
Watch for more details from Interbike in the months ahead for greater clarity on this matter.
[DISCLOSURE: SOAR Communicationsis the public relations agency for Interbike.]
