Comments on: Deathwatch for Old Media Dinosaurs in the Sports, Outdoor, Athletics & Recreation Industries http://www.soarcomm.com/blog/2008/05/28/deathwatch-for-old-media-dinosaurs-in-the-sports-outdoor-athletics-recreation-industries/ Our opinions & observations about the Sports, Outdoor, Athletics & Recreation industries Thu, 04 Dec 2008 04:50:58 +0000 http://wordpress.org/?v=2.6 By: Poppa P http://www.soarcomm.com/blog/2008/05/28/deathwatch-for-old-media-dinosaurs-in-the-sports-outdoor-athletics-recreation-industries/#comment-272 Poppa P Sun, 03 Aug 2008 12:37:46 +0000 http://www.soarcomm.com/blog/?p=203#comment-272 Ron: Thanks for the supportive comments. The Magic Sports Complex & Resort sounds very interesting. How is it being received by the local community and inestors at large? David ("Poppa P") Politis Ron:

Thanks for the supportive comments. The Magic Sports Complex & Resort sounds very interesting. How is it being received by the local community and inestors at large?

David (”Poppa P”) Politis

]]> By: Ron Nametko http://www.soarcomm.com/blog/2008/05/28/deathwatch-for-old-media-dinosaurs-in-the-sports-outdoor-athletics-recreation-industries/#comment-265 Ron Nametko Fri, 25 Jul 2008 21:49:57 +0000 http://www.soarcomm.com/blog/?p=203#comment-265 Great Topic.. I've been working in the Industry for 7 years 7 months and 25 days, but who's counting. Dave could the lack of new media sophistication be, it's hard to teach an old dog new tricks? More then anything, I Believe it's the cost behind the set-up and then to bring in the specialist if we're really talking about the Sports, Outdoor, Athletics & Recreation Industries, Who's footing the bill. How do you handle the time that it would take for Blogging, online videos, social networks and everything else, Build them, Great idea how many parents and Athletes would be watching or listening. The producers and those we pay to Blog, go to networking parties. Lets talk about the handful out there that using the media today (online video is having the largest effect) and that's working within their customer base. I'm not our media guy, that's Joe Scacciaferro, he'll be heading up our on site Television Production Studies and Radio Broadcast fac. He agrees with you too, it's time to create and open the doors to the future in this Industry. In My Opinion the way we get this whole thing to come together and work, 1st it will take years like everything else that we done that is successful. 2nd Word of mouth. We have to reach our buyer and show them what we have to offer, their age is 11 yr.s to 21 years old. We're in the Industry, together we can make it happen.. Check out the site, http://www.magicsportscomplexandresort.com/ I appreciate the opportunity to say hello and throw in My Opinion. I was searching for an sports Blog and your site came up # 4. It would be my Pleasure to say hello sometime. Great Topic.. I’ve been working in the Industry for 7 years 7 months and 25 days, but who’s counting. Dave could the lack of new media sophistication be, it’s hard to teach an old dog new tricks? More then anything, I Believe it’s the cost behind the set-up and then to bring in the specialist if we’re really talking about the Sports, Outdoor, Athletics & Recreation Industries, Who’s footing the bill.
How do you handle the time that it would take for Blogging, online videos, social networks and everything else, Build them, Great idea how many parents and Athletes would be watching or listening.
The producers and those we pay to Blog, go to networking parties. Lets talk about the handful out there that using the media today (online video is having the largest effect) and that’s working within their customer base.
I’m not our media guy, that’s Joe Scacciaferro, he’ll be heading up our on site Television Production Studies and Radio Broadcast fac. He agrees with you too, it’s time to create and open the doors to the future in this Industry.
In My Opinion the way we get this whole thing to come together and work, 1st it will take years like everything else that we done that is successful. 2nd Word of mouth. We have to reach our buyer and show them what we have to offer, their age is 11 yr.s to 21 years old. We’re in the Industry, together we can make it happen..
Check out the site,
http://www.magicsportscomplexandresort.com/
I appreciate the opportunity to say hello and throw in My Opinion.
I was searching for an sports Blog and your site came up # 4.
It would be my Pleasure to say hello sometime.

]]> By: Poppa P http://www.soarcomm.com/blog/2008/05/28/deathwatch-for-old-media-dinosaurs-in-the-sports-outdoor-athletics-recreation-industries/#comment-240 Poppa P Sat, 31 May 2008 11:33:12 +0000 http://www.soarcomm.com/blog/?p=203#comment-240 Wow! Great comments, Rich. I couldn't agree more. Wow! Great comments, Rich. I couldn’t agree more.

]]> By: Rich Kelly http://www.soarcomm.com/blog/2008/05/28/deathwatch-for-old-media-dinosaurs-in-the-sports-outdoor-athletics-recreation-industries/#comment-239 Rich Kelly Fri, 30 May 2008 16:42:23 +0000 http://www.soarcomm.com/blog/?p=203#comment-239 Thanks for the kind words, David, and the call to action for the OMD and the rest of the sports industry. I think the challenge that we (in marketing) all face with the "New Media World Order" that is upon us is that, while I think most of us understand the opportunity that exists now, how do we take the concept of open communication and social networking and make it work for our brands? Is creating yet another - albeit more focused on a particular category, sport or niche - social network for people to join the answer? I'm personally just about tapped out of mental capacity to join and be active in any more networks. "Socialnetworkitis" is how someone phrased it not too long ago. Maybe it's using some of the existing networks and platforms out there already to enhance the experience of your particular community that your brand serves. Stepping away from the website as just a static e-brochure, as you mentioned, would be a big step forward for most companies. Ultimately, though, you have to begin with the marketing 101 mantra of making sure you understand your strategy before you start throwing out new tactics - no matter how cool, slick and web 2.0 they may be. Where are you trying to take your brand? What are your brand's pain points? Once you know the goal that you need to achieve online for your company, then you can go about looking for tools to help you make that happen. Just a few thoughts on a Friday morning... Thanks for the kind words, David, and the call to action for the OMD and the rest of the sports industry.

I think the challenge that we (in marketing) all face with the “New Media World Order” that is upon us is that, while I think most of us understand the opportunity that exists now, how do we take the concept of open communication and social networking and make it work for our brands? Is creating yet another - albeit more focused on a particular category, sport or niche - social network for people to join the answer? I’m personally just about tapped out of mental capacity to join and be active in any more networks. “Socialnetworkitis” is how someone phrased it not too long ago. Maybe it’s using some of the existing networks and platforms out there already to enhance the experience of your particular community that your brand serves. Stepping away from the website as just a static e-brochure, as you mentioned, would be a big step forward for most companies.

Ultimately, though, you have to begin with the marketing 101 mantra of making sure you understand your strategy before you start throwing out new tactics - no matter how cool, slick and web 2.0 they may be. Where are you trying to take your brand? What are your brand’s pain points? Once you know the goal that you need to achieve online for your company, then you can go about looking for tools to help you make that happen.

Just a few thoughts on a Friday morning…

]]> By: David Politis http://www.soarcomm.com/blog/2008/05/28/deathwatch-for-old-media-dinosaurs-in-the-sports-outdoor-athletics-recreation-industries/#comment-237 David Politis Fri, 30 May 2008 13:31:16 +0000 http://www.soarcomm.com/blog/?p=203#comment-237 Thanks for the comment Mike. (And nice to meet you online.) I agree, there are some rumblings that suggest that some of the Old Media Dinosaurs (OMDs) are beginning to wake up and smell the opportunities that New Media/Web 2.0 offers. But only a few. I'd love to connect up about TeamPages.com. (Sounds like you and your nine other co-founders have had some fun.) Anyway, I'll try and reach out to you later today. Or you can call me at the office at 801-523-3730 x11 or on cell at 801-556-8184. Or reach me via email at poppa.p@soarcomm.com. I look forward to chatting soon. Dave ("Poppa P") Politis P.S. You might also check out TheBettyFactor.com, as it's all about the best and worst of marketing communications. ;-) c/o SOAR Communications "Maximizing corporate value thru strategic communications" 801-523-3730: work 801-523-3750: fax 801-556-8184: cell poppa.p@soarcomm.com: email www.TheBettyFactor.com: blog www.soarcomm.com/blog: blog Thanks for the comment Mike. (And nice to meet you online.) I agree, there are some rumblings that suggest that some of the Old Media Dinosaurs (OMDs) are beginning to wake up and smell the opportunities that New Media/Web 2.0 offers. But only a few.

I’d love to connect up about TeamPages.com. (Sounds like you and your nine other co-founders have had some fun.)

Anyway, I’ll try and reach out to you later today. Or you can call me at the office at 801-523-3730 x11 or on cell at 801-556-8184. Or reach me via email at poppa.p@soarcomm.com.

I look forward to chatting soon.

Dave (”Poppa P”) Politis

P.S. You might also check out TheBettyFactor.com, as it’s all about the best and worst of marketing communications. ;-)

c/o SOAR Communications
“Maximizing corporate value
thru strategic communications”
801-523-3730: work
801-523-3750: fax
801-556-8184: cell
poppa.p@soarcomm.com: email
http://www.TheBettyFactor.com: blog
http://www.soarcomm.com/blog: blog

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