Archive for the 'Mixed Martial Arts' Category

Poppa P

Top 10 Global SOAR Stories of 2007

For more than 10 years (1994 - 2004), I wrote a self-syndicated column called “Utah Tech Watch” that began as a biweekly column and six months later moved to a weekly schedule.

Over time this column was published by three papers — the Deseret News (now the Deseret Morning News), The Daily Herald (in Provo, Utah) and The Enterprise (Utah’s weekly business paper) — as well as being distributed for free via email to several thousand subscribers.

Each year, one of my most fun and yet difficult self-directed assignments was to identify the top 10 stories of the year.

I plan to resurrect “Utah Tech Watch” as an online media property in 2008, and when I do, I’ll also resurrect its annual Top 10 stories piece. But for now, let me transpose this idea to this SOAR Communications blog with what I propose are the Top 10 Global SOAR Stories of 2007.

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Any question about whether Mixed Martial Arts (MMA) is gaining greater visibility, acceptance and strength was erased this past week when MMA pioneer TapouT signed on with CAA Sports.

CAA Sports (a division of Creative Artists Agency), will represent TapouT in entertainment and licensing, with the MMA brand expected to launch its clothing line in more than 6,000 in the next 12 months.

CAA was formed in 1975 and is one of the top talent agencies in the world.

Sports Business Journal does an excellent job describing the relationship between CAA Sports and TapouT in this 10/24/07 article.