The ORWinter conversation will continue throughout the show as attendees Tweet about the new products they’re seeing, the people they’re meeting and the industry events they’re enjoying. Outdoor Retailer sponsor Channel Signal will display these conversations, too, on four 50-inch screens strategically placed around the show.

They’ll toggle between the ORWinter Twitter feed and the top five mentioned exhibiting OR brands. Look for them while you’re there. It will be convincing visual evidence of how social media permeates even the outdoor industry and a reflection of how fast the conversation can shift, especially when there are thousands of people participating.

Next to the monitors will be a directory of 200 exhibitors on Twitter.

If you’re interested in attending the show, January 21-24, please register at outdoorretailer.com. See you there!

Scott USA marketing team members say they hope the site will help on-deadline media get a logo or product fact quickly without having to rely on a member of the marketing team. (See today’s BRAIN article)

From my perspective, this Web site is yet another example of bike industry leaders showing the importance of using the Internet to better communicate with media and how better business practices can improve the industry’s environmental impact, one company at a time.

A few years ago, the Interbike Expo announced its Green Steps program. The program offsets energy used to operate the show by purchasing Renewable Energy Certificates (REC), recycling aisle and booth carpeting and increasing electronic communication with exhibitors, attendees and media.

New this year, Interbike provided downloadable press kits of more than 40 participating exhibitors for the media to cut down on the amount paper used in the press room.

My hat goes off to these two companies who know how to work with the media and protect the environment as well!