SOAR Blog

I’ve spent the past few weeks trying to figure out how to get back at my husband for the way he treated me on Valentine’s Day. While others were eating chocolate and smelling roses around scented candles, we were camping at the snow-covered Jordanelle Reservoir, in the dark, in the midst of a looming snowstorm. I wouldn’t have wanted to spend Valentine’s Day and other way.

Snow Camping at Jordanell Lake

Though I grew up enjoying the California outdoors, only a few times did I venture to sleep in them. So when Philip and I got married, I was eager to benefit from his backpacking and camping experience. My camping naivety made it easy for me to accept his suggestion to spend Valentine’s Day in the snow (most of my Utahan friends shivered at the thought of it).

On Valentine’s Day eve we set up camp in the dark, then enjoyed s’mores roasted over the awesome fire Philip built for us. We heard the falling snow brush against our tent the entire night and woke up to a very still and pristine morning. With hot chocolate in our bellies (thanks for the stove, Chip!), we set off on a snowshoeing adventure around the reservoir. There was no one around for miles, save a couple of ice fishers. You couldn’t beat the scene’s romance factor. Nice work, Philip!

Snowshoeing at Jordanell Lake

With spring (and hopefully warmer weather) approaching, I spend a lot of my free time thinking about all of the local adventures Utah and its surrounding states have to offer- Havasupai, the Narrows at Zion,  the Tetons to name a few. I need to get back at Philip for the amazing trip he planned and would greatly appreciate any/all reader suggestions.

P.S. Thanks to Joby for the amazing Gorillapod. We couldn’t have taken these shots without it!

Well . . . it’s finally official: SOAR is now the public relations agency for Outdoor Retailer! Way, way cool!

I plan to write more about this in the near future, but for now, I’ve enclosed below the “official” text of the full news release announcing this news.

Later,

David (”Poppa P”) Politis

= = = = = = = = = =

Outdoor Retailer Signs SOAR Communications as its PR Agency of Record

SOAR Communications selected to manage public relations efforts for Outdoor Retailer, a division of Nielsen Business Media and producer of the leading trade show for advancing the active outdoor marketplace

DRAPER, Utah and SAN JUAN CAPISTRANO, Calif. - Oct. 21, 2008 - Outdoor Retailer (OR), a division of Nielsen Business Media, today announced it has signed Utah-based SOAR Communications as its public relations agency of record.

Under terms of the multi-year agreement, SOAR Communications (a full-service marketing communications agency), will develop and execute public relations campaigns serving each of OR’s annual events, as well as all of its year-round PR needs.

“During the past three years, SOAR Communications has generated great results for our sister shows - Interbike and Health+Fitness Business Expo - so it’s clear they understand the specialty sports marketplace and our culture,” said Kenji Haroutunian, OR’s show director. “Naturally, we’re looking for similar results from SOAR with Outdoor Retailer, both in solidifying our support for trade media journalists, while also broadening our efforts to reach consumer-focused media outlets throughout the U.S. and abroad. As expected, SOAR has already hit the ground running on some key OR and industry initiatives. We look forward to a long and successful relationship with the SOAR team.”

Formed in 2004, SOAR Communications serves the Sports, Outdoor, Athletics and Recreation industries, thus the moniker SOAR.

“After attending my first OR (Summer Market) in 2004, I soon discovered that there wasn’t a single agency in recreation-rich Utah that focused specifically on servicing the sports, outdoor, athletics and/or recreation industries,” said David Politis, chief executive officer for SOAR Communications. “That led me to form SOAR in the first place, which is why it’s so cool to now be working with OR and the great OR team. I feel like I’ve now gone full circle back to SOAR’s very first beginnings, and that’s just awesome!”

As well as being the CEO of Draper, Utah-based SOAR Communications, Politis is the president and founder of Politis Communications (a long-time strategic communications and public relations agency focused on serving technology clients).

A year after forming SOAR, Politis invited Chip Smith to take the position of president at SOAR, thus leveraging Smith’s nearly 20 years of marketing and sales experience, including 10 years with bicycle industry leaders Shimano and Specialized and three years with Ogilvy & Mather, one of the largest agencies in the world. The resulting combination of Politis and Smith has helped transform SOAR Communications into one of the up-and-coming sports marketing communications agencies in North America.

“We’re excited to take the lessons we’ve learned with Interbike and HFB and apply them to OR,” said Chip Smith, president of SOAR Communications. “Naturally, SOAR will continue to serve the media in a collaborative manner that best meets their needs, while always looking for the best ways to land positive media exposure for the show and its exhibitors. We’re also eager to help Kenji and his team achieve their goals of further strengthening the relationships between OR exhibitors and endemic media, while also expanding exposure to non-endemic journalists as well.”

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo from July 19-20, 2009 and the Trade Show from July 21-24, 2009.

About SOAR Communications
Voted one of Utah’s top three marketing agencies of 2008 by the readers of Business Connect magazine, SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation industries. SOAR offers clients a variety of services including advertising, collateral development, database-marketing, graphic/web design, public/media relations, social media/networking campaigns and sales support programs. Visit www.soarcomm.com or call 801-556-8184 for more information.

# # #

I’ve written about my adventures in geocaching recently. There’s a great article in the most recent version of The Costco Connection, which basically describes Geocaching, what it is, how it works and why it’s appealing. Click here to read the article about Geocaching.

Recently my buddy (wilsontribe) and I headed out geocaching once again — the eternal quest to not get lost looking for hidden objects.

Although we did only hit two caches, I did snag my first geocoin (see picture). Geocoins are cool and come in all different designs. This particular one, the redhanded geocoin, has a couple goals: travel to all 50 states, all countries and continents and then return to the US.

After looking at the travel log of this coin I see that it has traveled a total of 77 miles between Utah County and Salt Lake County. So, for my part, I will be taking this coin back east with me in a few weeks to plant it in a cache beyond the Utah state line.

Our second cache was a virtual cache. This is usually a non-traditional cache that has some sort of historical significance or is designed to educate. This one was a memorial to a fallen Utah Highway Patrol Agent. Interesting, but I have to admit, not as fun as finding a little box hidden with trinkets or goodies in it.

Although my second geocaching trip didn’t prove quite as fruitful on the cache side I did learn some valuable lessons about going geocaching and how to make the most of the outing.

So, as a beginner, here’re my 6 tips to get ready for a simple geocaching trip:

• Decide ahead of time the area you want to geocache in.
• Download the cache waypoints and then upload them into your GPS.
• Review the map and choose a couple waypoints as starting points.
• Review or print off the hints for starting waypoints.
• Charge your GPS receiver.
• Be sure to take water and snacks, if needed.

Doing these beforehand could save you an hour or two before you get going, or, in other words, you could find a handful of caches or just two!

So my neighbor introduced me to, and subsequently got me hooked on geocaching; the ultimate game of hide and seek. Being the gadget guy that I am, I just love these little GPS units. My neighbor has a Magellan eXplorist 210 and that thing will tell you how fast you’re moving, sunrise & sunset, moonrise & moonset, phase of the moon, in short, it tells you everything! For $10 more it will tell you your fortune — kidding!

So as a new geocacher I set out on an adventure (well, we were close to home and went in the car so maybe not much of an adventure, more of an outing) with my buddy, wilsontribe, and my son, little beldog. The great thing, for us men, is that with a GPS unit I don’t need to ask directions, just give me the coordinates and I can call in an airstrike anywhere in the world. Now, given we were staying local in Midvale, getting lost wasn’t a real concern. So after downloading some cache locations (hidden stashes are recorded on geocaching.com where one can download them and then sync the coordinates into the GPS unit to go out and find them), we set out to find our first cache.

Continue Reading »

This weekend was the 2008 Sprint U.S. Freestyle Championships at Deer Valley and Shelly was back in town. David and I were lucky to have met Shelly several months ago on a flight back from a client meeting. A couple months later, Shelly came to Utah for the Visa Freestyle International and I had chance to go to breakfast with her the Friday before competition.

The next day my wife, Debbie and I went to Deer Valley to watch Shelly compete, but an ill-timed exit from the chairlift made it so we missed watching Shelly win! (Deb and I were riding the chair down from the race course to get warm, didn’t have skis on and had to sprint out of the way of the chair and Deb didn’t quite make it. The chair hit her, knocking her to the ground. She felt a little loopy, so we went home.) David was there for Shelly’s win and has been meaning to blog about it for awhile.

This time Shelly was in Utah to compete for the national title in individual and dual moguls. She’s been the Duals National Champion for the last three years straight. Deer Valley’s Champion run, where the course was set, is one of Shelly’s favorites. It’s one of the steepest on the circuit, which makes it a very technical course with lots of speed.

Continue Reading »

It’s been a busy week for SOAR and Interbike staff. Last weekend, David and Maura attended the Bicycle Leadership Conference (see David’s posts below) and yesterday I went up to the Outdoor Retailer Backcountry Base Camp outdoor demo at the Snowbasin ski resort and walked the exhibit area with Rich Kelly of Interbike fame.

As of a few months ago, Rich’s job has became a lot busier. He now oversees marketing communications for not just Interbike, but also Nielsen’s Outdoor Retailer (OR), Action Sports Retailer (ASR), FlyFishing Retailer and Health+Fitness Business (HFB) trade shows. Rich has been really busy getting ready for last weekend’s BLC, the OR show that started yesterday and the ASR show that starts Thursday. He even had a chance to write a post about his exploits on InterbikeTimes yesterday in Snowbasin lodge.

Similar to Interbike’s OutDoor Demo, the OR Backcountry Base Camp gives retailers a chance to try out upcoming products. There were more than 50 exhibitors there. The majority of the products there were more for backcountry use rather than resort skiing, but Snowbasin was a perfect venue. Retailers could ride the lifts up to try out telemark skis and boots, head up into the hills on snowshoes or cross country skis and even slide down the hill on sleds.

I don’t know how Rich finds the time to blog, but he does. As I‘m writing this the indoor portion of the show is going on and I need to get over there (It’s at the Salt Lake City Convention Center, about 5 miles from my house). One of our other clients, Delta 7 Sports has a couple of its Arantix IsoTruss carbon fiber mountain bikes in the Miōn Footwear booth connected to generators that when pedaled generate electricity for the booth, making Miōn’s booth the first human-powered booth in the history of the OR show.

Stay tuned for more pictures.

Chip

She looked a bit harried, standing there, waiting for the crush of travellers in front of her to finish boarding the 757 so she could collapse into her seat in 20A.

She was cute in an outdoorsy sort of way, her sandy blonde hair pulled up on the back of her head. As she stood there waiting for the line of passengers to finally move forward, I noticed her patterned plum and white parka, a design I’d never seen before. 

Just another college kid traveling home for the weekend, I thought. College kid? Probably. And as it turned out, she was about to wrap up her degree at the University of Nevada Reno; but she was also a lot more than that too.

Meet Shelly Robertson, nine-year veteran of the U.S. Ski Team (freestyle) and world-class moguls skier.

Continue Reading »

Media now have easier access to suggested retail prices, product images (low and high res) and spec sheets for Scott USA merchandise as a result of a newly launched marketing/press only Web site and portal.

Scott USA marketing team members say they hope the site will help on-deadline media get a logo or product fact quickly without having to rely on a member of the marketing team. (See today’s BRAIN article)

From my perspective, this Web site is yet another example of bike industry leaders showing the importance of using the Internet to better communicate with media and how better business practices can improve the industry’s environmental impact, one company at a time.

A few years ago, the Interbike Expo announced its Green Steps program. The program offsets energy used to operate the show by purchasing Renewable Energy Certificates (REC), recycling aisle and booth carpeting and increasing electronic communication with exhibitors, attendees and media.

New this year, Interbike provided downloadable press kits of more than 40 participating exhibitors for the media to cut down on the amount paper used in the press room.

My hat goes off to these two companies who know how to work with the media and protect the environment as well!

I’ve been putting off writing something for our blog for a couple of reasons. One, life here at SOAR has been incredibly busy. Our biggest client, Interbike, is having their annual bicycle tradeshow in Las Vegas in 4 days and we have spent the last couple of months ramping up for that. The other reason is, I’m new to blogging, and I wasn’t sure I had anything interesting or significant to post.  Now I do.

I’m bummed. The U.S. Anti-Doping Agency found Landis guilty of doping (see AP story here). I haven’t ridden regularly in a while, but I’m still an avid fan of cycling and racing.  My wife and I cheered loudly at the TV during Stage 17 of the 2006 Tour, only to stare silently again later while learning that Landis was accused of doping.

I’m not even going to pretend to understand the facts surrounding the case and spout my opinion here in this post. I’m just bummed for Landis, racers in general and for recreational cyclists and potential recreational cyclists who might think twice about participating in a tainted activity.

The news about Landis will make for an interesting next few weeks, especially with the industry’s largest trade show, Interbike, and the Union Cycliste Internationale (UCI) World Championships taking place at the same time. I’m sure everyone will be talking about the verdict and will have an opinion.

Continue Reading »