Well . . . it’s finally official: SOAR is now the public relations agency for Outdoor Retailer! Way, way cool!
I plan to write more about this in the near future, but for now, I’ve enclosed below the “official” text of the full news release announcing this news.
Later,
David (”Poppa P”) Politis
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Outdoor Retailer Signs SOAR Communications as its PR Agency of Record
SOAR Communications selected to manage public relations efforts for Outdoor Retailer, a division of Nielsen Business Media and producer of the leading trade show for advancing the active outdoor marketplace
DRAPER, Utah and SAN JUAN CAPISTRANO, Calif. - Oct. 21, 2008 - Outdoor Retailer (OR), a division of Nielsen Business Media, today announced it has signed Utah-based SOAR Communications as its public relations agency of record.
Under terms of the multi-year agreement, SOAR Communications (a full-service marketing communications agency), will develop and execute public relations campaigns serving each of OR’s annual events, as well as all of its year-round PR needs.
“During the past three years, SOAR Communications has generated great results for our sister shows - Interbike and Health+Fitness Business Expo - so it’s clear they understand the specialty sports marketplace and our culture,” said Kenji Haroutunian, OR’s show director. “Naturally, we’re looking for similar results from SOAR with Outdoor Retailer, both in solidifying our support for trade media journalists, while also broadening our efforts to reach consumer-focused media outlets throughout the U.S. and abroad. As expected, SOAR has already hit the ground running on some key OR and industry initiatives. We look forward to a long and successful relationship with the SOAR team.”
Formed in 2004, SOAR Communications serves the Sports, Outdoor, Athletics and Recreation industries, thus the moniker SOAR.
“After attending my first OR (Summer Market) in 2004, I soon discovered that there wasn’t a single agency in recreation-rich Utah that focused specifically on servicing the sports, outdoor, athletics and/or recreation industries,” said David Politis, chief executive officer for SOAR Communications. “That led me to form SOAR in the first place, which is why it’s so cool to now be working with OR and the great OR team. I feel like I’ve now gone full circle back to SOAR’s very first beginnings, and that’s just awesome!”
As well as being the CEO of Draper, Utah-based SOAR Communications, Politis is the president and founder of Politis Communications (a long-time strategic communications and public relations agency focused on serving technology clients).
A year after forming SOAR, Politis invited Chip Smith to take the position of president at SOAR, thus leveraging Smith’s nearly 20 years of marketing and sales experience, including 10 years with bicycle industry leaders Shimano and Specialized and three years with Ogilvy & Mather, one of the largest agencies in the world. The resulting combination of Politis and Smith has helped transform SOAR Communications into one of the up-and-coming sports marketing communications agencies in North America.
“We’re excited to take the lessons we’ve learned with Interbike and HFB and apply them to OR,” said Chip Smith, president of SOAR Communications. “Naturally, SOAR will continue to serve the media in a collaborative manner that best meets their needs, while always looking for the best ways to land positive media exposure for the show and its exhibitors. We’re also eager to help Kenji and his team achieve their goals of further strengthening the relationships between OR exhibitors and endemic media, while also expanding exposure to non-endemic journalists as well.”
About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.
The next opportunity to preview the future of the outdoor industry will start at the 6th Annual Backcountry Base Camp at Snowbasin ski resort on January 21, 2009, followed by the Outdoor Retailer Winter Market at the Salt Palace Convention Center from January 22-25, 2009 in Salt Lake City, Utah. The Outdoor Retailer Summer Market will bring the best of summer outdoor brands to Salt Lake City, Utah at the Open Air Demo from July 19-20, 2009 and the Trade Show from July 21-24, 2009.
About SOAR Communications
Voted one of Utah’s top three marketing agencies of 2008 by the readers of Business Connect magazine, SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation industries. SOAR offers clients a variety of services including advertising, collateral development, database-marketing, graphic/web design, public/media relations, social media/networking campaigns and sales support programs. Visit www.soarcomm.com or call 801-556-8184 for more information.
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