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	<title>SOAR Blog &#187; SOAR Clients (Current &amp; Past)</title>
	<atom:link href="http://www.soarcomm.com/blog/category/soar-clients/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.soarcomm.com/blog</link>
	<description>Our opinions &#38; observations about the Sports, Outdoor, Athletics &#38; Recreation industries</description>
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		<title>Salt Lake&#8217;s Mayor Becker announces sustainability ordinances</title>
		<link>http://www.soarcomm.com/blog/2010/07/16/salt-lakes-mayor-becker-announces-sustainability-ordinances/</link>
		<comments>http://www.soarcomm.com/blog/2010/07/16/salt-lakes-mayor-becker-announces-sustainability-ordinances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 23:34:04 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[SOAR Clients (Current & Past)]]></category>
		<category><![CDATA[Summer Market]]></category>
		<category><![CDATA[going green]]></category>
		<category><![CDATA[Mayor Becker]]></category>
		<category><![CDATA[Salt Lake City]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=539</guid>
		<description><![CDATA[We got an invite to Mayor Becker&#8217;s press conference this week announcing the new sustainability ordinances that he wants Salt Lake City to adopt- ordinances would make SLC&#8217;s sustainability plan the most comprehensive in the country. It&#8217;s too bad our team couldn&#8217;t make it to the press conference, which was really more of a press [...]]]></description>
			<content:encoded><![CDATA[<p>We got an invite to Mayor Becker&#8217;s press conference this week announcing the new sustainability ordinances that he wants Salt Lake City to adopt- ordinances would make SLC&#8217;s sustainability plan the most comprehensive in the country. It&#8217;s too bad our team couldn&#8217;t make it to the press conference, which was really more of a press tour of a Salt Lake business and home already implementing the proposed ordinances. Said ordinances address:</p>
<div id="_mcePaste">
<ul>
<li>Climate Change and Air Quality</li>
<li>Water Quality and Conservation</li>
<li>Alternative Energy Production/Conservation</li>
<li>Mobility and Transportation</li>
<li>Urban Forestry</li>
<li>Housing Accessibility and Diversity</li>
<li>Community Health and Safety</li>
<li>Food Production and Nutrition</li>
<li>Recycling and Waste Reduction</li>
<li>Open Space, Parks, and Trails</li>
</ul>
</div>
<div id="attachment_540" class="wp-caption alignright" style="width: 310px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2010/07/dt.common.streams.StreamServer.cls_.jpeg"><img class="size-medium wp-image-540" title="dt.common.streams.StreamServer.cls" src="http://www.soarcomm.com/blog/wp-content/uploads/2010/07/dt.common.streams.StreamServer.cls_-300x202.jpg" alt="" width="300" height="202" /></a><p class="wp-caption-text">photo credit: Jim Urquhart | The Salt Lake Tribune</p></div>
<p>This is great news for Salt Lake City and is completely in-line with the city&#8217;s values- and history. One <em>Salt Lake Tribune</em> article points out that the Mormon pioneers who settled the valley lived sustainably out of necessity and efficiency. Today Salt Lake&#8217;s residents pick up their bikes more often, belong to food co-ops and want to see a reduction in traffic. Most expect that the ordinances proposed by Mayor Becker will be passed by the city&#8217;s legislature.</p>
<p>A lot of the folks in this town that like it &#8220;green&#8221; also like to live in the green- and desert- that surrounds. It makes so much sense to make our residential and business lives sync up with our outdoor recreation hobbies. It makes sense why <a href="http://www.outdoorretailer.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.outdoorretailer.com');">Outdoor Retailer</a>, <em>the </em>place for the outdoor industry to convene, is in Salt Lake.</p>
<p>SOAR is excited to see how these ordinances are implemented over the next few years and what feedback the community has given the mayor in this week of review.</p>
<p>We&#8217;re proud of what this town is becoming, and that it is already the type of place 40,000 members of the outdoor recreation industry want to visit on an annual basis.</p>
<p>More on SLC&#8217;s green initiatives:</p>
<p><a href="http://www.sltrib.com/sltrib/home/49891706-76/becker-says-lake-salt.html.csp" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sltrib.com');">http://www.sltrib.com/sltrib/home/49891706-76/becker-says-lake-salt.html.csp?page=1</a></p>
<p><a href="http://www.sltrib.com/sltrib/opinion/49915105-82/becker-residents-salt-changes.html.csp" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sltrib.com');">http://www.sltrib.com/sltrib/opinion/49915105-82/becker-residents-salt-changes.html.csp</a></p>
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		<title>10 things to know about hosting a bike race</title>
		<link>http://www.soarcomm.com/blog/2010/05/13/10-things-to-know-about-hosting-a-bike-race/</link>
		<comments>http://www.soarcomm.com/blog/2010/05/13/10-things-to-know-about-hosting-a-bike-race/#comments</comments>
		<pubDate>Thu, 13 May 2010 23:21:27 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Bikes for Kids Utah]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Industry Links]]></category>
		<category><![CDATA[SOAR Clients (Current & Past)]]></category>
		<category><![CDATA[SOAR Communications]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bike Race]]></category>
		<category><![CDATA[University of Utah]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=520</guid>
		<description><![CDATA[Nearly two months ago Bikes for Kids Utah hosted its first-ever omnium event with the University of Utah cycling team to raise money to get new bikes to kids and to support the U&#8217;s team. Both organizations did a ton to pull off the weekend-long event that included a criterium, hill climb time trial and [...]]]></description>
			<content:encoded><![CDATA[<p>Nearly two months ago <a href="http://www.bikesforkidsutah.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">Bikes for Kids Utah</a> hosted its first-ever <a href="http://www.bikesforkidsutah.com/Documents/2010%20News/Bikes%20for%20Kids%20Utah%20Post%20Omnium%20-%20final.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">omnium event</a> with the University of Utah cycling team to raise money to get new bikes to kids and to support the U&#8217;s team. Both organizations did a ton to pull off the weekend-long event that included a criterium, hill climb time trial and road race. Bradlee Duncan, the U of U team race director, spearheaded and coordinated a good portion of the event, and helped make it a really successful fundraiser. Below are 10 of his tips for for race organizers, or, for racers 10 reasons to be nice to the race organizers and officials. It&#8217;s not as easy as it looks.</p>
<p>1. Sometimes people lose track of time and forget to do things, so build extra time into your plan. </p>
<p>2. Charge late registration fees, and make them expensive! Most of us are procrastinators and we need a little extra incentive to commit to a race in advance. </p>
<p>3. You can never have too many volunteers, so treat them nicely.</p>
<p>4. The officials are your best friends, the officials are your best friends, the officials are your best friends.</p>
<p>5. Government entities are slow and bureaucratic. You can&#8217;t start talking to them too early.</p>
<p>6. Have a specific registration game-plan, otherwise it&#8217;s chaos. Did you hear me? it. is. chaos.</p>
<p>7. People can be impatient, that&#8217;s why it&#8217;s so important to be patient.</p>
<p>8. Be patient.</p>
<p>9. Sometimes even Mother Nature loses track of time and gets things mixed up; be ready in case she sends warm, sunny weather in March and a few feet of light fluffy Utah powder in April. </p>
<p>10. Have fun!!!!!!!!! You&#8217;re doing something that fosters and grows the sport you love!</p>
<p>To read the press release about this event, click <a href="http://www.bikesforkidsutah.com/Documents/2010%20News/Bikes%20for%20Kids%20Utah%20Post%20Omnium%20-%20final.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">here</a>. </p>
<p>Check out Bradlee&#8217;s blog too, <a href="http://TwoWheelPhotos.blogspot.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/TwoWheelPhotos.blogspot.com');">TwoWheelPhotos.blogspot.com</a>. </p>
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		<title>Perpetually Pro-Bono</title>
		<link>http://www.soarcomm.com/blog/2010/02/02/perpetually-pro-bono/</link>
		<comments>http://www.soarcomm.com/blog/2010/02/02/perpetually-pro-bono/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 23:26:43 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Bikes for Kids Utah]]></category>
		<category><![CDATA[Great Service]]></category>
		<category><![CDATA[Outdoor Activities]]></category>
		<category><![CDATA[Outdoor Gear]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[Outdoor Retailer Winter Market]]></category>
		<category><![CDATA[Outdoor Survival]]></category>
		<category><![CDATA[SOAR Clients (Current & Past)]]></category>
		<category><![CDATA[SOAR Communications]]></category>
		<category><![CDATA[Trips for Kids]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=491</guid>
		<description><![CDATA[Outdoor Retailer ended in late January on a high note with both industry attendance and optimism up from winter 2009. In the midst of writing orders and thinking about upcoming selling seasons, though, the industry as initiated dozens of efforts to provide relief for Haiti after its devastating earthquake.
Manufacturers across the Winter Market show floor [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_493" class="wp-caption alignright" style="width: 233px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2010/02/ht1001_mm__011610earthquake62matt-hero.jpg"><img class="size-medium wp-image-493" title="ht1001_mm__011610earthquake62matt-hero" src="http://www.soarcomm.com/blog/wp-content/uploads/2010/02/ht1001_mm__011610earthquake62matt-hero-223x300.jpg" alt="Credit Matthew McDermott" width="223" height="300" /></a><p class="wp-caption-text">Credit Matthew McDermott</p></div>
<p>Outdoor Retailer ended in late January on a high note with both industry attendance and optimism up from winter 2009. In the midst of writing orders and thinking about upcoming selling seasons, though, the industry as initiated dozens of efforts to provide relief for Haiti after its devastating earthquake.</p>
<p>Manufacturers across the Winter Market show floor offered product to an industry Haitian relief effort coordinated by Terramar, Sierra Trading Post &amp; Eric Larsen. The Outdoor Industry Association (OIA) also partnered with Americares to get first aid kits, water purification systems, headlamps, tarps and hydration containers willing donated from manufacturers in the outdoor industry to Haitians in desperate need of essential supplies. (See below for more information on getting your product to Haiti via Sierra Trading Post and Americares).</p>
<p>In an industry that highly values authenticity and social responsibility, it’s no surprise that the outdoor industry mobilized so quickly to aid Haiti. It employs individuals with just as much strength and heart as the products it manufactures- prepared to be put to work at a moments notice. These qualities and others make SOAR super proud to be part of the outdoor industry.</p>
<p>In fact, we see these qualities in the outdoor industry year round. We associate with outdoor industry leaders that support advocacy groups and let their passion for their sport drive their compassion. SOAR has had some fun and rewarding opportunities to work on a pro-bono basis with non-profits like <a href="http://www.bikesforkidsutah.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">Bikes for Kids Utah</a> and <a href="http://www.tripsforkids.org" onclick="javascript:pageTracker._trackPageview ('/outbound/www.tripsforkids.org');">Trips for Kids</a>. We get to see how much work goes into each event and initiative. Every donation, vote of confidence, re-tweet and sponsorship makes a difference.</p>
<p>Let’s all continue to heed OIA’s call for the industry to “dig deep” during this and every time of crisis and need.</p>
<p>_ _ _ _ _ _ _ _ _ _ _ _</p>
<p>Click <a href="http://oia.informz.net/admin31/content/template.asp?sid=18569&amp;ptid=446&amp;brandid=3041&amp;uid=756609791&amp;mi=711265" onclick="javascript:pageTracker._trackPageview ('/outbound/oia.informz.net');">here</a> to read about the partnerships forming in the outdoor industry to help Haiti.</p>
<p>To donate this urgently needed product/equipment contact Randy Weiss at <a href="http://www.americares.org" onclick="javascript:pageTracker._trackPageview ('/outbound/www.americares.org');">Americares</a> at (203) 658-9527 or rweiss@americares.org. All donations will be delivered by air and sea directly to the region by Americares.</p>
<p>Outdoor Retailer exhibitors are invited to donate show products to Haiti via Red Cross if it can arrive at Sierra Trading Post by <strong>FEBRUARY 8, 2010</strong>. All packages should be sent to   Sierra Trading Post  Robin Jahnke/Haiti  5121 Campstool Road  Cheyenne,  Wyoming  8200.</p>
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		<title>Biking for Baby Mia</title>
		<link>http://www.soarcomm.com/blog/2008/11/17/biking-for-baby-mia/</link>
		<comments>http://www.soarcomm.com/blog/2008/11/17/biking-for-baby-mia/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 23:16:44 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Bikes for Kids Utah]]></category>
		<category><![CDATA[Cycling]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=287</guid>
		<description><![CDATA[Mia McDonald spent her first few months in the world with congenital heart defect. Fortunately, on Nov. 10, four months after her birth, Mia underwent a successful heart transplant. Mimi and John McDonald are overjoyed about their daughter’s recovery and at the same time overwhelmed with steep medical expenses associated with it. Friends of the [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_288" class="wp-caption alignleft" style="width: 310px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2008/11/mimi-holding-mia-postop.jpg"><img class="size-medium wp-image-288" title="Mimi holding Mia post-op" src="http://www.soarcomm.com/blog/wp-content/uploads/2008/11/mimi-holding-mia-postop-300x199.jpg" alt="Mimi McDonald holding her daughter, Mia, post-op" width="300" height="199" /></a><p class="wp-caption-text">Mimi McDonald holding her daughter, Mia, post-op</p></div>
<p>Mia McDonald spent her first few months in the world with congenital heart defect. Fortunately, on Nov. 10, four months after her birth, Mia underwent a successful heart transplant. Mimi and John McDonald are overjoyed about their daughter’s recovery and at the same time overwhelmed with steep medical expenses associated with it. Friends of the McDonald family have collaborated to create the Mia McDonald Fund to help the family deal with its financial burdens.</p>
<p>Though the McDonalds are based in Seattle, their friends in Provo, Utah have planned the “Help Baby Mia Bike-a-thon” to give baby Mia supporters a per-mile opportunity to donate to Mia’s cause. The riders will travel between 40 and 60 miles in two hours, starting in Provo and ending at the Alpine Loop by the Sundance Resort. For more information about the ride, visit the Facebook group: “The ‘Help Baby Mia’ Bike-a-thon” or email Dane at <a href="mailto:gdanesmith@gmail.com">gdanesmith@gmail.com</a> or Abbie at <a href="mailto:abbierufener@gmail.com">abbierufener@gmail.com</a>. You can read more about Mia’s story at <a href="http://helpbabymia.blogspot.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/helpbabymia.blogspot.com');">http://helpbabymia.blogspot.com/</a>.</p>
<p>For more bike-related advocacy opportunities, visit the <a href="http://www.bikesforkidsutah.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">Bikes for Kids Utah website</a> to learn about a non-profit organization with a mission to provide free bikes to underprivileged children in Salt Lake County.</p>
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		<title>Trips for Kids Israel</title>
		<link>http://www.soarcomm.com/blog/2008/11/06/trips-for-kids-israel/</link>
		<comments>http://www.soarcomm.com/blog/2008/11/06/trips-for-kids-israel/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 18:20:36 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Exercise]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Mountain Biking]]></category>
		<category><![CDATA[Recreation]]></category>
		<category><![CDATA[SOAR Clients (Current & Past)]]></category>
		<category><![CDATA[Israel]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=259</guid>
		<description><![CDATA[
Considering the plethora of well-established mountain biking cultures that exist worldwide, it is telling that Trips for Kids (TFK) would establish its first international chapter in Israel. In addition to the typical complexities that challenge childhood, Israel’s youth faces the challenge of developing tolerance for the variety of ethnic, educational, socio-economic and immigrant groups in [...]]]></description>
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<div id="attachment_260" class="wp-caption alignright" style="width: 310px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2008/11/group-shot1.jpg"><img class="size-medium wp-image-260" title="Samson Riders Bicycle Club " src="http://www.soarcomm.com/blog/wp-content/uploads/2008/11/group-shot1-300x225.jpg" alt="Samson Riders Bicycle Club " width="300" height="225" /></a><p class="wp-caption-text">Samson Riders Bicycle Club </p></div>
<p>Considering the plethora of well-established mountain biking cultures that exist worldwide, it is telling that Trips for Kids (TFK) would establish its first international chapter in Israel. In addition to the typical complexities that challenge childhood, Israel’s youth faces the challenge of developing tolerance for the variety of ethnic, educational, socio-economic and immigrant groups in their communities.</p>
<p>I imagine this is true even in Beit Shemesh, Israel, where Trips for Kids Israel- Samson Riders Bicycle Club (TFK Israel-SRBC) has been established.  This community in the heart of the Judean Plains merits a group like TFK Israel-SRBC that encourages young people to understand and unite with their peers of all backgrounds. Before Samson Riders Bicycle Club became the foundational group for TFK Israel, it had already been successful in bringing Jewish and Arab youth together to ride, learn about each other, break down barriers, discover new interests and respect the land. The club’s new relationship with TFK will make it possible to expand this program, Riding for Co-Existence, to give more underprivileged youth in Israel a chance to experience mountain biking and involve youth from other local ethnic communities in the bike ride planning and implementation.</p>
<p>Come late November, riders with TFK Israel-SRBC will take their first tour of the monasteries, water springs and olive groves as an official chapter of the Marin County, Calif.-based non-profit organization. For many of them, it will be their first time exploring their historic surroundings. For some, it may be their first time riding side by side with a peer who claims a different culture than their own.</p>
<p>You can learn more about Trips for Kids at <a href="http://www.tripsforkids.org" title="www.tripsforkids.org" onclick="javascript:pageTracker._trackPageview ('/outbound/www.tripsforkids.org');">www.tripsforkids.org</a>.</p>
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