Media now have easier access to suggested retail prices, product images (low and high res) and spec sheets for Scott USA merchandise as a result of a newly launched marketing/press only Web site and portal.
Scott USA marketing team members say they hope the site will help on-deadline media get a logo or product fact quickly without having to rely on a member of the marketing team. (See today’s BRAIN article)
From my perspective, this Web site is yet another example of bike industry leaders showing the importance of using the Internet to better communicate with media and how better business practices can improve the industry’s environmental impact, one company at a time.
A few years ago, the Interbike Expo announced its Green Steps program. The program offsets energy used to operate the show by purchasing Renewable Energy Certificates (REC), recycling aisle and booth carpeting and increasing electronic communication with exhibitors, attendees and media.
New this year, Interbike provided downloadable press kits of more than 40 participating exhibitors for the media to cut down on the amount paper used in the press room.
My hat goes off to these two companies who know how to work with the media and protect the environment as well!
Wow. It’s been a busy few months since my last post on September 20. I need to learn how to juggle blogging, while at the same time serving our clients.
I have a lot of things I’d like to blog about since my last post, for example, working with the media at Interbike, meeting my cycling hero Greg LeMond in the Media Center at the show, and taking a road trip vacation to Colorado - mountain biking and hiking along the way, etc. I’ll write about those later.
This week was a busy week, but a good one. Monday, November 12, we were in New York City for the PepCom Digital Focus media reception. We took our new client, Delta 7 Sports. They make a $12,000 carbon fiber/Kevlar reinforced Arantix mountain bike using a unique tube design called IsoTruss. Before the evening event, we met with “Popular Science” and “The Wall Street Journal.” The staff at both publications were very interested in the Arantix and its IsoTruss technology for possible stories.
Following those meetings we went to PepCom. Even though PepCom was predominately a “digital” high-tech event, we knew the media outlets slated to attend would also be interested in the IsoTruss, because of its highly engineered, science-based, well thought out design.
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By the way, we have filled the open job position at SOAR Communications.
Maura Lansford, formerly (and officially) an Assistant Account Executive at Politis Communications, has accepted the full-time position as an AAE at SOAR Communications.
Maura has been actively involved in supporting SOAR clients on an as-needed basis almost since joining Politis Communications. She also proved invaluable in almost single-handedly overseeing media registration for Interbike 2006.
So . . . formally, the position at SOAR Communications is now closed.
However, Politis Communications is now looking for two or more account reps. PR/journalism background preferred. Good writing skills a must.
Any ideas? Reach me via email at dpolitis (at) politis.com or by calling 801-523-3730 xt. 11.
