Scott USA marketing team members say they hope the site will help on-deadline media get a logo or product fact quickly without having to rely on a member of the marketing team. (See today’s BRAIN article)

From my perspective, this Web site is yet another example of bike industry leaders showing the importance of using the Internet to better communicate with media and how better business practices can improve the industry’s environmental impact, one company at a time.

A few years ago, the Interbike Expo announced its Green Steps program. The program offsets energy used to operate the show by purchasing Renewable Energy Certificates (REC), recycling aisle and booth carpeting and increasing electronic communication with exhibitors, attendees and media.

New this year, Interbike provided downloadable press kits of more than 40 participating exhibitors for the media to cut down on the amount paper used in the press room.

My hat goes off to these two companies who know how to work with the media and protect the environment as well!

I have a lot of things I’d like to blog about since my last post, for example, working with the media at Interbike, meeting my cycling hero Greg LeMond in the Media Center at the show, and taking a road trip vacation to Colorado – mountain biking and hiking along the way, etc. I’ll write about those later.

This week was a busy week, but a good one. Monday, November 12, we were in New York City for the PepCom Digital Focus media reception. We took our new client, Delta 7 Sports. They make a $12,000 carbon fiber/Kevlar reinforced Arantix mountain bike using a unique tube design called IsoTruss. Before the evening event, we met with “Popular Science” and “The Wall Street Journal.” The staff at both publications were very interested in the Arantix and its IsoTruss technology for possible stories.

Following those meetings we went to PepCom. Even though PepCom was predominately a “digital” high-tech event, we knew the media outlets slated to attend would also be interested in the IsoTruss, because of its highly engineered, science-based, well thought out design.

It turned out to be a great event. Journalists attending the media reception were surprised to see a bicycle among the computers, digital cameras, home security systems and other electronics products at the event. There were close to 300 journalists there, and we spoke with many of them. The contacts we made resulted in a video shoot the following morning with TheStreet.com and several requests for more information and product for reviews. I’ll be keeping an eye on my Google Alerts for the resulting stories.

Anyway, I got back in the office for Tuesday afternoon and all day Wednesday, but then it was off to the Bay Area for a visit with our new client, Ritchey Design, Inc. Ritchey Design was founded by Tom Ritchey, one of the original founders of mountain biking. They offer a full range of road and mountain bike components that are well known for their thoughtful design and reasonable price. We’re excited to be working with them.

One of the tools we recommend our clients use to help build brand awareness, open a dialogue with their customers and improve search engine optimization (SEO) is blogging. Interbike has a successful blog (www.interbiketimes.com) and we talked with Ritchey about setting one up soon.

I often feel awkward when recommending blogging when I’m such a bad blogger myself. My excuses, “The contractor’s house is never done,” and “The cobbler’s kids don’t have shoes” can’t be used anymore. I need to serve our clients by example. So, I’m looking forward to blogging more.

I’ll write more – sooner than later.