Despite the huge amounts of preparation that goes into each OR show, SOAR, like the rest of the OR operations staff, doesn’t have time to rest on its laurels when the show is happening in the Salt Palace.

We start before day one managing the periphery of the show to make sure only qualified media get badges and that their press needs are me once they’re inside. We help journalists work around the show director’s very busy schedule and step in as spokespersons when needed. We get up at 4:30 a.m to coordinate early morning shows on the floor, with hair brushed and smiles on our faces. On occasion, we double as models for exhibitors’ product, feeling a little embarrassed and mostly excited when attendees point and ask “Weren’t you on T.V. this morning?” We get a little jealous when attendees ask us about the discounted lift tickets they can purchases with their OR badges, not sure of the next time we’ll be able to hit the slopes.

Though we don’t do as many laps around the show floor as most retailers, the 12-hour day catches up with us once it’s time to party with the industry. Still, we party on. The Woolrich Fashion show made us want to dance (we may have acted on that impulse) and industry’s enthusiasm over the Canada Goose Cup was super fun to watch. We talked to Pam Theodosakis about Prana’s hockey win the next morning as we prepped her to speak about Project OR on camera with a local TV studio.

Of course, between these appointments we are writing like crazy so we can keep media in the loop about the news of the show. We each manage to get away for a few moments, though, to admire amazing new products on the show floor, talk with exhibitors and see how the Project OR designs are developing.

Even though there is still snow still on the ground and in the mountains, we’re shifting our attention to Outdoor Retailer Summer Market, running August 2-3, 2010. Even more exciting times for SOAR and the outdoor industry are on the horizon.

Here’s to warmer weather and more hot products!

I have a lot of things I’d like to blog about since my last post, for example, working with the media at Interbike, meeting my cycling hero Greg LeMond in the Media Center at the show, and taking a road trip vacation to Colorado – mountain biking and hiking along the way, etc. I’ll write about those later.

This week was a busy week, but a good one. Monday, November 12, we were in New York City for the PepCom Digital Focus media reception. We took our new client, Delta 7 Sports. They make a $12,000 carbon fiber/Kevlar reinforced Arantix mountain bike using a unique tube design called IsoTruss. Before the evening event, we met with “Popular Science” and “The Wall Street Journal.” The staff at both publications were very interested in the Arantix and its IsoTruss technology for possible stories.

Following those meetings we went to PepCom. Even though PepCom was predominately a “digital” high-tech event, we knew the media outlets slated to attend would also be interested in the IsoTruss, because of its highly engineered, science-based, well thought out design.

It turned out to be a great event. Journalists attending the media reception were surprised to see a bicycle among the computers, digital cameras, home security systems and other electronics products at the event. There were close to 300 journalists there, and we spoke with many of them. The contacts we made resulted in a video shoot the following morning with TheStreet.com and several requests for more information and product for reviews. I’ll be keeping an eye on my Google Alerts for the resulting stories.

Anyway, I got back in the office for Tuesday afternoon and all day Wednesday, but then it was off to the Bay Area for a visit with our new client, Ritchey Design, Inc. Ritchey Design was founded by Tom Ritchey, one of the original founders of mountain biking. They offer a full range of road and mountain bike components that are well known for their thoughtful design and reasonable price. We’re excited to be working with them.

One of the tools we recommend our clients use to help build brand awareness, open a dialogue with their customers and improve search engine optimization (SEO) is blogging. Interbike has a successful blog (www.interbiketimes.com) and we talked with Ritchey about setting one up soon.

I often feel awkward when recommending blogging when I’m such a bad blogger myself. My excuses, “The contractor’s house is never done,” and “The cobbler’s kids don’t have shoes” can’t be used anymore. I need to serve our clients by example. So, I’m looking forward to blogging more.

I’ll write more – sooner than later.

I’m bummed. The U.S. Anti-Doping Agency found Landis guilty of doping (see AP story here). I haven’t ridden regularly in a while, but I’m still an avid fan of cycling and racing. My wife and I cheered loudly at the TV during Stage 17 of the 2006 Tour, only to stare silently again later while learning that Landis was accused of doping.

I’m not even going to pretend to understand the facts surrounding the case and spout my opinion here in this post. I’m just bummed for Landis, racers in general and for recreational cyclists and potential recreational cyclists who might think twice about participating in a tainted activity.

The news about Landis will make for an interesting next few weeks, especially with the industry’s largest trade show, Interbike, and the Union Cycliste Internationale (UCI) World Championships taking place at the same time. I’m sure everyone will be talking about the verdict and will have an opinion.

If you’re interested in seeing what members of the bicycle industry will be saying about doping and other subjects at Interbike, go to InterbikeTimes.com to see live streaming video from the Media Center on the show’s main floor. From 8:30 a.m. to 6:00 p.m. media outlets such as BicycleRadio.com, BicycleWorld.tv, Bicycling Magazine, BMXer, Crooked Cog Network, Cycling.tv, Dirt Rag, Mountain Bike, QuickRelease.tv, Road Bike Action, Swagger, The Spokesman, VeloNews and VitalBMX will be interviewing industry heavy weights, former pro racers, product managers and the like. Besides talking about 2008 product, I’m sure doping will be discussed.

My friends have occasionally goaded me to get back on my bike, and I will. Last summer I literally dusted off the trusty, old 9-speed Dura-Ace equipped Landshark, pumped up the tires, adjusted the shifting with the intent to ride, but got lazy. This year we bought a 1950’s house here in Salt Lake City, but you know what that means – lots of remodeling projects.

I love cycling. Not just for racing, but for the fun and freedom it brings. Those nice cool solitary morning road rides up the canyons or a fun day chairlift mountain biking at Deer Valley with friends and family helps slow down life a little.

Bikes are fun. They will always be about fun. I hope everyone can get past the sadness of doping in the professional ranks, and even in the amateur ranks, and just get on the bike and ride.

I’ll post more soon.

Chip