Burke challenges bike manufacturers to actively support advocacy efforts, including boosting donations to advocacy organizations to 0.5 percent of annual sales
SAN DIEGO, January 20, 2008 — John Burke, president of Trek Bicycle Corporation, started his closing keynote presentat
ion at the Bicycle Leadership Conference by stripping off his sweater to reveal a No. 4 Brett Farve jersey and show his passionate support for the Green Bay Packers.
He closed his speech by quoting President Abraham Lincoln who said his pastor had not delivered an excellent sermon because “He did not ask us to do anything great tonight,” and then Burke delivered an impassioned challenge to BLC attendees to do something great and increase their support of bicycle advocacy programs to half-a-percent (0.5 percent) of their annual sales.
Continue Reading »
BPSA crafts new Bicycle Owner’s Manual language to help its members meet the new standards
SAN DIEGO — January 19, 2008 — Cycling manufacturers are about to be regulated by an entire set of European-crafted standards, whether such companies know about or agree with those standards. In response, the BPSA has crafted a new Bicycle Owner’s Manual that meets these new standards and can be licensed by any member of the Bicycle Product Suppliers Association.
This was one of the key issues raised during the Friday afternoon session of the 11th annual Bicycle Leadership Conference being held this weekend in this sun-drenched southern California coastal city.
According to Bob Margevicius, head of the Safety Committee for the BPSA (presenters of the BLC event), the BPSA-led effort took the better part of 2008 to craft the language, look and feel for the new manual, an effort he feels will meet all aspects of the implementation date for the looming standards.
Continue Reading »
By the way, we have filled the open job position at SOAR Communications.
Maura Lansford, formerly (and officially) an Assistant Account Executive at Politis Communications, has accepted the full-time position as an AAE at SOAR Communications.
Maura has been actively involved in supporting SOAR clients on an as-needed basis almost since joining Politis Communications. She also proved invaluable in almost single-handedly overseeing media registration for Interbike 2006.
So . . . formally, the position at SOAR Communications is now closed.
However, Politis Communications is now looking for two or more account reps. PR/journalism background preferred. Good writing skills a must.
Any ideas? Reach me via email at dpolitis (at) politis.com or by calling 801-523-3730 xt. 11.