Despite the huge amounts of preparation that goes into each OR show, SOAR, like the rest of the OR operations staff, doesn’t have time to rest on its laurels when the show is happening in the Salt Palace.

We start before day one managing the periphery of the show to make sure only qualified media get badges and that their press needs are me once they’re inside. We help journalists work around the show director’s very busy schedule and step in as spokespersons when needed. We get up at 4:30 a.m to coordinate early morning shows on the floor, with hair brushed and smiles on our faces. On occasion, we double as models for exhibitors’ product, feeling a little embarrassed and mostly excited when attendees point and ask “Weren’t you on T.V. this morning?” We get a little jealous when attendees ask us about the discounted lift tickets they can purchases with their OR badges, not sure of the next time we’ll be able to hit the slopes.

Though we don’t do as many laps around the show floor as most retailers, the 12-hour day catches up with us once it’s time to party with the industry. Still, we party on. The Woolrich Fashion show made us want to dance (we may have acted on that impulse) and industry’s enthusiasm over the Canada Goose Cup was super fun to watch. We talked to Pam Theodosakis about Prana’s hockey win the next morning as we prepped her to speak about Project OR on camera with a local TV studio.

Of course, between these appointments we are writing like crazy so we can keep media in the loop about the news of the show. We each manage to get away for a few moments, though, to admire amazing new products on the show floor, talk with exhibitors and see how the Project OR designs are developing.

Even though there is still snow still on the ground and in the mountains, we’re shifting our attention to Outdoor Retailer Summer Market, running August 2-3, 2010. Even more exciting times for SOAR and the outdoor industry are on the horizon.

Here’s to warmer weather and more hot products!

The ORWinter conversation will continue throughout the show as attendees Tweet about the new products they’re seeing, the people they’re meeting and the industry events they’re enjoying. Outdoor Retailer sponsor Channel Signal will display these conversations, too, on four 50-inch screens strategically placed around the show.

They’ll toggle between the ORWinter Twitter feed and the top five mentioned exhibiting OR brands. Look for them while you’re there. It will be convincing visual evidence of how social media permeates even the outdoor industry and a reflection of how fast the conversation can shift, especially when there are thousands of people participating.

Next to the monitors will be a directory of 200 exhibitors on Twitter.

If you’re interested in attending the show, January 21-24, please register at outdoorretailer.com. See you there!

I’m bummed. The U.S. Anti-Doping Agency found Landis guilty of doping (see AP story here). I haven’t ridden regularly in a while, but I’m still an avid fan of cycling and racing. My wife and I cheered loudly at the TV during Stage 17 of the 2006 Tour, only to stare silently again later while learning that Landis was accused of doping.

I’m not even going to pretend to understand the facts surrounding the case and spout my opinion here in this post. I’m just bummed for Landis, racers in general and for recreational cyclists and potential recreational cyclists who might think twice about participating in a tainted activity.

The news about Landis will make for an interesting next few weeks, especially with the industry’s largest trade show, Interbike, and the Union Cycliste Internationale (UCI) World Championships taking place at the same time. I’m sure everyone will be talking about the verdict and will have an opinion.

If you’re interested in seeing what members of the bicycle industry will be saying about doping and other subjects at Interbike, go to InterbikeTimes.com to see live streaming video from the Media Center on the show’s main floor. From 8:30 a.m. to 6:00 p.m. media outlets such as BicycleRadio.com, BicycleWorld.tv, Bicycling Magazine, BMXer, Crooked Cog Network, Cycling.tv, Dirt Rag, Mountain Bike, QuickRelease.tv, Road Bike Action, Swagger, The Spokesman, VeloNews and VitalBMX will be interviewing industry heavy weights, former pro racers, product managers and the like. Besides talking about 2008 product, I’m sure doping will be discussed.

My friends have occasionally goaded me to get back on my bike, and I will. Last summer I literally dusted off the trusty, old 9-speed Dura-Ace equipped Landshark, pumped up the tires, adjusted the shifting with the intent to ride, but got lazy. This year we bought a 1950’s house here in Salt Lake City, but you know what that means – lots of remodeling projects.

I love cycling. Not just for racing, but for the fun and freedom it brings. Those nice cool solitary morning road rides up the canyons or a fun day chairlift mountain biking at Deer Valley with friends and family helps slow down life a little.

Bikes are fun. They will always be about fun. I hope everyone can get past the sadness of doping in the professional ranks, and even in the amateur ranks, and just get on the bike and ride.

I’ll post more soon.

Chip