I think the challenge that we (in marketing) all face with the “New Media World Order” that is upon us is that, while I think most of us understand the opportunity that exists now, how do we take the concept of open communication and social networking and make it work for our brands? Is creating yet another - albeit more focused on a particular category, sport or niche - social network for people to join the answer? I’m personally just about tapped out of mental capacity to join and be active in any more networks. “Socialnetworkitis” is how someone phrased it not too long ago. Maybe it’s using some of the existing networks and platforms out there already to enhance the experience of your particular community that your brand serves. Stepping away from the website as just a static e-brochure, as you mentioned, would be a big step forward for most companies.

Ultimately, though, you have to begin with the marketing 101 mantra of making sure you understand your strategy before you start throwing out new tactics - no matter how cool, slick and web 2.0 they may be. Where are you trying to take your brand? What are your brand’s pain points? Once you know the goal that you need to achieve online for your company, then you can go about looking for tools to help you make that happen.

Just a few thoughts on a Friday morning…

I’d love to connect up about TeamPages.com. (Sounds like you and your nine other co-founders have had some fun.)

Anyway, I’ll try and reach out to you later today. Or you can call me at the office at 801-523-3730 x11 or on cell at 801-556-8184. Or reach me via email at poppa.p@soarcomm.com.

I look forward to chatting soon.

Dave (”Poppa P”) Politis

P.S. You might also check out TheBettyFactor.com, as it’s all about the best and worst of marketing communications.

c/o SOAR Communications
“Maximizing corporate value
thru strategic communications”
801-523-3730: work
801-523-3750: fax
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poppa.p@soarcomm.com: email
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http://www.soarcomm.com/blog: blog

Poppa P, I’d love the chance to chat with and hear your thoughts and advice on what we’re doing here at TeamPages.

Cheers,

Mike

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