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	<title>SOAR Blog</title>
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	<link>http://www.soarcomm.com/blog</link>
	<description>Our opinions &#38; observations about the Sports, Outdoor, Athletics &#38; Recreation industries</description>
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		<title>Salt Lake&#8217;s Mayor Becker announces sustainability ordinances</title>
		<link>http://www.soarcomm.com/blog/2010/07/16/salt-lakes-mayor-becker-announces-sustainability-ordinances/</link>
		<comments>http://www.soarcomm.com/blog/2010/07/16/salt-lakes-mayor-becker-announces-sustainability-ordinances/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 23:34:04 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Outdoor Retailer]]></category>
		<category><![CDATA[SOAR Clients]]></category>
		<category><![CDATA[Summer Market]]></category>
		<category><![CDATA[going green]]></category>
		<category><![CDATA[Mayor Becker]]></category>
		<category><![CDATA[Salt Lake City]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=539</guid>
		<description><![CDATA[We got an invite to Mayor Becker&#8217;s press conference this week announcing the new sustainability ordinances that he wants Salt Lake City to adopt- ordinances would make SLC&#8217;s sustainability plan the most comprehensive in the country. It&#8217;s too bad our team couldn&#8217;t make it to the press conference, which was really more of a press [...]]]></description>
			<content:encoded><![CDATA[<p>We got an invite to Mayor Becker&#8217;s press conference this week announcing the new sustainability ordinances that he wants Salt Lake City to adopt- ordinances would make SLC&#8217;s sustainability plan the most comprehensive in the country. It&#8217;s too bad our team couldn&#8217;t make it to the press conference, which was really more of a press tour of a Salt Lake business and home already implementing the proposed ordinances. Said ordinances address:</p>
<div id="_mcePaste">
<ul>
<li>Climate Change and Air Quality</li>
<li>Water Quality and Conservation</li>
<li>Alternative Energy Production/Conservation</li>
<li>Mobility and Transportation</li>
<li>Urban Forestry</li>
<li>Housing Accessibility and Diversity</li>
<li>Community Health and Safety</li>
<li>Food Production and Nutrition</li>
<li>Recycling and Waste Reduction</li>
<li>Open Space, Parks, and Trails</li>
</ul>
</div>
<div id="attachment_540" class="wp-caption alignright" style="width: 310px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2010/07/dt.common.streams.StreamServer.cls_.jpeg"><img class="size-medium wp-image-540" title="dt.common.streams.StreamServer.cls" src="http://www.soarcomm.com/blog/wp-content/uploads/2010/07/dt.common.streams.StreamServer.cls_-300x202.jpg" alt="" width="300" height="202" /></a><p class="wp-caption-text">photo credit: Jim Urquhart | The Salt Lake Tribune</p></div>
<p>This is great news for Salt Lake City and is completely in-line with the city&#8217;s values- and history. One <em>Salt Lake Tribune</em> article points out that the Mormon pioneers who settled the valley lived sustainably out of necessity and efficiency. Today Salt Lake&#8217;s residents pick up their bikes more often, belong to food co-ops and want to see a reduction in traffic. Most expect that the ordinances proposed by Mayor Becker will be passed by the city&#8217;s legislature.</p>
<p>A lot of the folks in this town that like it &#8220;green&#8221; also like to live in the green- and desert- that surrounds. It makes so much sense to make our residential and business lives sync up with our outdoor recreation hobbies. It makes sense why <a href="http://www.outdoorretailer.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.outdoorretailer.com');">Outdoor Retailer</a>, <em>the </em>place for the outdoor industry to convene, is in Salt Lake.</p>
<p>SOAR is excited to see how these ordinances are implemented over the next few years and what feedback the community has given the mayor in this week of review.</p>
<p>We&#8217;re proud of what this town is becoming, and that it is already the type of place 40,000 members of the outdoor recreation industry want to visit on an annual basis.</p>
<p>More on SLC&#8217;s green initiatives:</p>
<p><a href="http://www.sltrib.com/sltrib/home/49891706-76/becker-says-lake-salt.html.csp" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sltrib.com');">http://www.sltrib.com/sltrib/home/49891706-76/becker-says-lake-salt.html.csp?page=1</a></p>
<p><a href="http://www.sltrib.com/sltrib/opinion/49915105-82/becker-residents-salt-changes.html.csp" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sltrib.com');">http://www.sltrib.com/sltrib/opinion/49915105-82/becker-residents-salt-changes.html.csp</a></p>
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		<title>Cruisers Have Soul</title>
		<link>http://www.soarcomm.com/blog/2010/07/06/cruisers-have-soul/</link>
		<comments>http://www.soarcomm.com/blog/2010/07/06/cruisers-have-soul/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 22:02:43 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Cycling]]></category>
		<category><![CDATA[SOAR Communications]]></category>
		<category><![CDATA[cruiser bikes]]></category>
		<category><![CDATA[Momentum Magazine]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=536</guid>
		<description><![CDATA[SOAR&#8217;s own Elizabeth O. Hurst writes about beach cruiser bikes in North America for Momentum Magazine.
]]></description>
			<content:encoded><![CDATA[<p>SOAR&#8217;s own Elizabeth O. Hurst writes about <a href="http://momentumplanet.com/articles/cruisers-are-friendly/index.html" onclick="javascript:pageTracker._trackPageview ('/outbound/momentumplanet.com');">beach cruiser bikes in North America</a> for <a href="http://www.momentumplanet.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.momentumplanet.com');">Momentum Magazine</a>.</p>
<div id="attachment_537" class="wp-caption alignleft" style="width: 310px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2010/07/46_cruisers_lead_PD.jpg"><img class="size-medium wp-image-537" title="46_cruisers_lead_PD" src="http://www.soarcomm.com/blog/wp-content/uploads/2010/07/46_cruisers_lead_PD-300x141.jpg" alt="" width="300" height="141" /></a><p class="wp-caption-text">PD</p></div>
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		<title>Real Salt Lake enjoys royal treatment with Obama at White House</title>
		<link>http://www.soarcomm.com/blog/2010/06/04/real-salt-lake-enjoys-royal-treatment-with-obama-at-white-house/</link>
		<comments>http://www.soarcomm.com/blog/2010/06/04/real-salt-lake-enjoys-royal-treatment-with-obama-at-white-house/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 23:50:37 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Football]]></category>
		<category><![CDATA[Major League Soccer]]></category>
		<category><![CDATA[National Football League]]></category>
		<category><![CDATA[Professional Sports]]></category>
		<category><![CDATA[Professional Sports Teams]]></category>
		<category><![CDATA[SOAR Communications]]></category>
		<category><![CDATA[SOAR Stuff]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Real Salt Lake]]></category>
		<category><![CDATA[Salt Lake City]]></category>
		<category><![CDATA[Utah]]></category>
		<category><![CDATA[Word Cup]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=525</guid>
		<description><![CDATA[The SOAR Blog didn&#8217;t give Real Salt Lake due attention and praise when the team won the Major League Soccer championship in the spring, but that doesn&#8217;t mean SOAR isn&#8217;t incredibly proud of its home team for bringing the State of Utah a professional sports championship title for the first time in 40 years.
It seems [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_534" class="wp-caption alignleft" style="width: 310px"><a href="http://www.soarcomm.com/blog/wp-content/uploads/2010/06/20100604__Obama-Soccer_0605101_GALLERY.jpg"><img class="size-medium wp-image-534" title="20100604__Obama-Soccer_060510~1_GALLERY" src="http://www.soarcomm.com/blog/wp-content/uploads/2010/06/20100604__Obama-Soccer_0605101_GALLERY-300x205.jpg" alt="" width="300" height="205" /></a><p class="wp-caption-text">Photo credit: Steve Griffin, Salt Lake Tribune</p></div>
<p>The SOAR Blog didn&#8217;t give Real Salt Lake due attention and praise when the team won the Major League Soccer championship in the spring, but that doesn&#8217;t mean SOAR isn&#8217;t incredibly proud of its home team for bringing the State of Utah a professional sports championship title for the first time in 40 years.</p>
<p>It seems fitting that the influence of professional soccer in Utah, and in the United States, was recognized today by President Barak Obama in a brief ceremony honoring Real Salt Lake team at the White House. Joe Biden wasn&#8217;t there- he is heading up the contingency representing the U.S. at the 2010 FIFA World Cup in South Africa which is now less than a week away. One of Real Salt Lake&#8217;s players, Robbie Findley, will play with the U.S. team, which is a contender against Algeria, England and Slovenia.</p>
<p>Professional soccer is too often overlooked by North American spectators. World Cup engenders even more global enthusiasm than the Olympics in some regard- except in the United States. There are books, classes, experts, lectures galore on the global significance of &#8220;footy,&#8221; so I won&#8217;t belabor the topic here. We&#8217;re glad that with all of the other matters our presidency has to attend to that it would recognize the athletic power coming out of Salt Lake City and the importance of the World Cup.</p>
<p>Any chance Obama will vie for World Cup 2018 to be in the U.S. like he did for the Olympics? (2014 is already scheduled to be in Brazil).</p>
<p>See the Salt Lake Tribune article <a href="http://www.sltrib.com/news/ci_15227736?source=rv" onclick="javascript:pageTracker._trackPageview ('/outbound/www.sltrib.com');">here</a></p>
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		<title>10 things to know about hosting a bike race</title>
		<link>http://www.soarcomm.com/blog/2010/05/13/10-things-to-know-about-hosting-a-bike-race/</link>
		<comments>http://www.soarcomm.com/blog/2010/05/13/10-things-to-know-about-hosting-a-bike-race/#comments</comments>
		<pubDate>Thu, 13 May 2010 23:21:27 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Bikes for Kids Utah]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Industry Links]]></category>
		<category><![CDATA[SOAR Clients]]></category>
		<category><![CDATA[SOAR Communications]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Bike Race]]></category>
		<category><![CDATA[University of Utah]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=520</guid>
		<description><![CDATA[Nearly two months ago Bikes for Kids Utah hosted its first-ever omnium event with the University of Utah cycling team to raise money to get new bikes to kids and to support the U&#8217;s team. Both organizations did a ton to pull off the weekend-long event that included a criterium, hill climb time trial and [...]]]></description>
			<content:encoded><![CDATA[<p>Nearly two months ago <a href="http://www.bikesforkidsutah.com" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">Bikes for Kids Utah</a> hosted its first-ever <a href="http://www.bikesforkidsutah.com/Documents/2010%20News/Bikes%20for%20Kids%20Utah%20Post%20Omnium%20-%20final.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">omnium event</a> with the University of Utah cycling team to raise money to get new bikes to kids and to support the U&#8217;s team. Both organizations did a ton to pull off the weekend-long event that included a criterium, hill climb time trial and road race. Bradlee Duncan, the U of U team race director, spearheaded and coordinated a good portion of the event, and helped make it a really successful fundraiser. Below are 10 of his tips for for race organizers, or, for racers 10 reasons to be nice to the race organizers and officials. It&#8217;s not as easy as it looks.</p>
<p>1. Sometimes people lose track of time and forget to do things, so build extra time into your plan. </p>
<p>2. Charge late registration fees, and make them expensive! Most of us are procrastinators and we need a little extra incentive to commit to a race in advance. </p>
<p>3. You can never have too many volunteers, so treat them nicely.</p>
<p>4. The officials are your best friends, the officials are your best friends, the officials are your best friends.</p>
<p>5. Government entities are slow and bureaucratic. You can&#8217;t start talking to them too early.</p>
<p>6. Have a specific registration game-plan, otherwise it&#8217;s chaos. Did you hear me? it. is. chaos.</p>
<p>7. People can be impatient, that&#8217;s why it&#8217;s so important to be patient.</p>
<p>8. Be patient.</p>
<p>9. Sometimes even Mother Nature loses track of time and gets things mixed up; be ready in case she sends warm, sunny weather in March and a few feet of light fluffy Utah powder in April. </p>
<p>10. Have fun!!!!!!!!! You&#8217;re doing something that fosters and grows the sport you love!</p>
<p>To read the press release about this event, click <a href="http://www.bikesforkidsutah.com/Documents/2010%20News/Bikes%20for%20Kids%20Utah%20Post%20Omnium%20-%20final.pdf" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bikesforkidsutah.com');">here</a>. </p>
<p>Check out Bradlee&#8217;s blog too, <a href="http://TwoWheelPhotos.blogspot.com/" onclick="javascript:pageTracker._trackPageview ('/outbound/TwoWheelPhotos.blogspot.com');">TwoWheelPhotos.blogspot.com</a>. </p>
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		<title>Utah Bike Summit</title>
		<link>http://www.soarcomm.com/blog/2010/04/20/utah-bike-summit/</link>
		<comments>http://www.soarcomm.com/blog/2010/04/20/utah-bike-summit/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 05:15:23 +0000</pubDate>
		<dc:creator>Elizabeth</dc:creator>
				<category><![CDATA[Industry Links]]></category>

		<guid isPermaLink="false">http://www.soarcomm.com/blog/?p=516</guid>
		<description><![CDATA[SOAR attended Utah’s first bike summit last weekend in Salt Lake City. It was a super encore to the first Salt Lake City Bike Summit in 2009, and an essential ingredient to helping our great state move up in the bike friendly rankings. 
We met citizens, advocates, business owners, commuters and politicians passionate about making [...]]]></description>
			<content:encoded><![CDATA[<p>SOAR attended Utah’s first bike summit last weekend in Salt Lake City. It was a super encore to the first Salt Lake City Bike Summit in 2009, and an essential ingredient to helping our great state move up in the bike friendly rankings. </p>
<p>We met citizens, advocates, business owners, commuters and politicians passionate about making Utah a bike-friendly state. They gave insightful presentations with lots of important take-aways. Here are a few that stuck out to us:</p>
<p><strong>Stop making excuses- </strong>Jeff Miller, the guest of honor and the president/CEO of the Alliance for Biking and Walking, summarized what he has learned about the evolution of bike culture around the world. It may seem like Europe has been bike friendly since the beginning of time, but it has taken generations of advocates and enthusiasts to put that culture into place. The United States can put the same system into place, but it’s going to take comparable effort. </p>
<p><strong>Economic impact-</strong> Bike travel has a lot of economic implications for the states that support it. What a cool idea to ride your bike from city to city, stopping at campgrounds and communities that cater to cyclists. You think of the world in a whole new way when you consider exploring it by bike. I’m excited to see the day, as someone at the summit suggested, when we can leave our front doors in Salt Lake and tour the entire state of Utah, confident that there will be safe bike routes and bike-friendly cities along the way. </p>
<p><strong>Addressing Salt Lake’s air quality doesn’t have to be a political matter</strong>- As Senator Wayne Niederhauser suggested at the summit, Salt Lake City has a horrendous air quality problem that needs to be addressed and fixed. Reducing carbon emissions has to become the non-partisan solution for improving Salt Lake’s air quality. On bad days, Salt Lake has some of the poorest air quality in the nation. One summit participant said the air quality is so bad that she is considering leaving Salt Lake after five years of bike commuting year round because the pollution has caused her asthma. </p>
<p>To read the Utah Bike Summit agenda, please click <a href="http://www.slcgov.com/bikesummit/default.htm" onclick="javascript:pageTracker._trackPageview ('/outbound/www.slcgov.com');">here</a>. </p>
<p>Donate to the <a href="http://www.utahbikes.org/" onclick="javascript:pageTracker._trackPageview ('/outbound/www.utahbikes.org');">Utah Bicycle Coalition</a> and donate to the cause of cycling. </p>
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