Poppa P
Jan 20th, 2008
Jan 20th, 2008
Trek’s John Burke Tells Industry to “Pay It Forward”
Burke challenges bike manufacturers to actively support advocacy efforts, including boosting donations to advocacy organizations to 0.5 percent of annual sales
SAN DIEGO, January 20, 2008 — John Burke, president of Trek Bicycle Corporation, started his closing keynote presentat
ion at the Bicycle Leadership Conference by stripping off his sweater to reveal a No. 4 Brett Farve jersey and show his passionate support for the Green Bay Packers.
He closed his speech by quoting President Abraham Lincoln who said his pastor had not delivered an excellent sermon because “He did not ask us to do anything great tonight,” and then Burke delivered an impassioned challenge to BLC attendees to do something great and increase their support of bicycle advocacy programs to half-a-percent (0.5 percent) of their annual sales.
