I’m somewhere above Las Vegas headed for the relative warmth of San Diego and the annual Bicycle Leadership Conference.
Given that it was something like 8 degrees Farenheit last night in Sandy, Utah, 60+ degrees is gonna feel like heaven.
Plus, I’ll get a chance to hang out with several clients and friends, while also getting an updated pulse on the cycling industry.
I’m particularly looking forward to Lance Camisasca’s presentation Saturday morning about future location prospects for Interbike. Should be interesting.
It’s just after midnight, early Friday morning, and Chip and I are in Lumberton, N.C. for a day-long strategy and planning meeting with our new SOAR Communications client: The Tour of America.
We helped TTOA with its initial press conference and publicity efforts back in September at Interbike, and we’ve now been awarded a contract to handle all of the PR efforts for The Tour of America.
We distributed a news release yesterday announcing plans for a new, shortened race route (21 days, approximately 2,200 miles) for The Tour of America. A copy of the release can be found here at Bicycle.net, while some of the media outlets that have picked up the story include VeloNews, BikeRadar, CyclingNews.com, the Orlando Sentinel and Cincinnati Enquirer, among others.
Although there’s much to be done between now and September 2008 (the planned launch for the inaugural race), we’re excited to be on board and help move The Tour of America forward.