Dec 14th, 2007
Moving Forward with The Tour of America
It’s just after midnight, early Friday morning, and Chip and I are in Lumberton, N.C. for a day-long strategy and planning meeting with our new SOAR Communications client: The Tour of America.
We helped TTOA with its initial press conference and publicity efforts back in September at Interbike, and we’ve now been awarded a contract to handle all of the PR efforts for The Tour of America.
We distributed a news release yesterday announcing plans for a new, shortened race route (21 days, approximately 2,200 miles) for The Tour of America. A copy of the release can be found here at Bicycle.net, while some of the media outlets that have picked up the story include VeloNews, BikeRadar, CyclingNews.com, the Orlando Sentinel and Cincinnati Enquirer, among others.
Although there’s much to be done between now and September 2008 (the planned launch for the inaugural race), we’re excited to be on board and help move The Tour of America forward.
