Nov 26th, 2008
The Ski Channel Set to Launch Christmas Day 2008 with 15 Million Households
New agreements with DIRECTV, Verizon, Warren Miller Films and SKI Magazine likely spell success for soon-to-launch The Ski Channel
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Millions of active lifestyle buffs will get an extra present under the tree this December 25 as The Ski Channel confirmed via news release that it will reach more than 15 million households when it goes live next month on Christmas Day.
Owned by Atonal Sports and Entertainment, The Ski Channel just announced it has signed long-term agreements with DIRECTV, Verizon, Warren Miller Films and SKI Magazine. (The company also announced it has closed a “significant” round of funding.)
Programming on The Ski Channel will focus on destination travel, equipment, instruction and real estate through a combination of news, weather, magazine shows, movies and events.
In addition to its newest partners, The Ski Channel also counts the following among its corporate partners: Time Warner Cable, Cox Communications, Brighthouse Networks, Verizon, Panasonic, Marquis Jets, Fender Guitars, Mirage Resorts, Rage Films, Ride Guide, World Heli Championships, Teva Mountain Games, Level One Productions, Skiers World and Olympic Gold Medalist Jonny Moseley.